Our visual identity on social media is based on strong typography, iconography and pattern variations. Graphically vibrant visuals should be mixed with branded photography to help differentiate and humanise our communication.
Consider these examples as the recommended way to use our brand standards, combining typography, colours, the logo and the pattern with key messages and basic UI elements. Please also remember to check your ads with Facebook’s official Image Text Check to keep a 20% text-to-image ratio in your adverts for the best results.