These guidelines are here to help you communicate a coherent and consistent vision for More by HB Reavis with a focus on digital platforms. It will help our audiences to understand our brand, have confidence in us and want to interact with us.
More is a service brand from the house of brands by HB Reavis. As such, the brand values should be in line with HB Reavis’ brand values.
It sounds simple, but we go way beyond basic expectations. HB Reavis’ first and foremost care as a workspace provider are the people in their buildings and their well-being.
More represents all the standard services clients need, from technical maintenance, cleaning and security through concierge services to above standard services and events such as car and bike sharing, events aimed at health, beauty and well-being, art exhibitions, street food markets, educational events, social events and even child care.
We go above and beyond the norm with building design and we want to do more for it’s users.
This is how we portray ourselves; the personality that our audiences have in mind when they think about More.
On occasion you may need to shorten the name. In this case More is acceptable.
Only the wordmark is written in lowercase.
Our copy tone is very important. It reinforces our vision and helps audiences to understand the kind of people we are. In essence, our voice is warm, deep and has a calm authority while preserving a youthful, familiar and natural quality.