Our visual communication on social media combines the main components of our brand. This includes pulses, color scheme, typography, iconography and photography. The message of our posts can be visualised through icons and additional text (in graphics) placed on background with an exploded pulse. We strongly recommend using plain photography or CGI instead of graphical posts whenever possible.
Follow the examples listed below as the recommended way to use our brand standards, combining typography, colours and a logo with key messages and basic UI elements. Please also remember to check your ads with Facebook’s official Image Text Check to keep a 20% text-to-image ratio in your adverts for the best results.