Brand

Colour Themes

Prior to designing a communication, take a moment to consider its tone. Is it warm? Corporate? Consumer-focused? Exciting?

Choose a pulse that reflects that tone and then use it to create a theme for the rest of the communication. We suggest using just one or two colours and one gradient at a time unless you create graphs or infographics.

Related: Colours Pulses

Pulse A1

Yellow

Raspberry

Violet

Pulse A2

Yellow

Orange

Green

Pulse B1

Yellow

Orange

Raspberry

Pulse B2

Yellow

Green

Blue

Pulse C1

Yellow

Green

Blue

Pulse C2

Yellow

Raspberry

Violet

Blue

Pulse D1

Yellow

Orange

Raspberry

Pulse D2

Yellow

Orange

Blue

Pulse E1

Yellow

Violet

Raspberry

Pulse E2

Yellow

Orange

Raspberry

Pulse F1

Yellow

Orange

Raspberry

Green

Pulse F2

Yellow

Orange

Blue

Pulse G1

Yellow

Raspberry

Green

Pulse G2

Violet

Green

Blue

Pulse H1

Yellow

Orange

Raspberry

Violet

Pulse H2

Yellow

Green

Blue

Colours

We offer a diverse range of services and solutions so our brand also uses a diverse palette. Change is our only constant. This restless pursuit of new innovations is expressed by our use of colours and gradients.

Related: Themes

Primary

These are our six primary colours and its hues. We suggest using just one or two colours and one gradient at a time.

Use: Headlines, Buttons, Badges, Icons, Pagination and Slide Controls. Overlays at 30% opacity.

Yellow 700

Yellow 600

Yellow 500

Yellow 400

Yellow 300

Yellow 200

Yellow 100

Orange 700

Orange 600

Orange 500

Orange 400

Orange 300

Orange 200

Orange 100

Raspberry 700

Raspberry 600

Raspberry 500

Raspberry 400

Raspberry 300

Raspberry 200

Raspberry 100

Violet 700

Violet 600

Violet 500

Violet 400

Violet 300

Violet 200

Violet 100

Green 700

Green 600

Green 500

Green 400

Green 300

Green 200

Green 100

Blue 700

Blue 600

Blue 500

Blue 400

Blue 300

Blue 200

Blue 100

Neutral

Use: White, Grey 0, 1, 2, 3, 4 and 5 for Text, Icons, Dividers, Borders and Buttons. Grey 6 and 7 for Backgrounds and Disabled Elements. For Overlays use Grey 1 or White at 30% opacity.

Neutral 900

Neutral 800

Neutral 700

Neutral 600

Neutral 500

Neutral 400

Neutral 300

Neutral 200

Neutral 100

Neutral 000

UI colours

Notice

Positive

Warning

Negative

Icons

We recommend you use our icons in a fun and light way without overloading the page with too much detail. Our icons can be used in any of our approved primary colours, including the gradients. When using icons on top of a pulse, they should only be in a solid black or white.

Download icon pack

One line

Our one line icons are formed from a continuous line and reflect our pursuit of innovations and ideas. Any illustrations should feel fluid and hand drawn, using a continuous line with no sharp angles or harsh edges. They should feel energetic whilst still looking graceful.

Solid

In addition, we also use solid icons in places where they could be visually more effective than one line icons. But the feel of these illustrations remains the same.

UI icons

Our UI icons are designated for use in Small Sizes, Inputs and Buttons only.

Logos

Our logos consist of a word mark and a logo mark.

Every logo mark is elegantly balanced. The word mark and shapes that create the pulse must never be altered. The two elements can however be used independently. The logo must never be cropped, stretched, condensed or distorted.

HB Reavis word mark

The word mark is our most versatile identity. Never boxed off or placed within a frame, it must only appear in our chosen grey or white. The word mark must never use any other typeface and gradients must never be used on a dark background.

The word mark's lower case communicates openness and friendliness. The rounded typeface and dot on the 'i' expresses a soft, approachable yet still professional tone. Used across all our communications, it reflects our personality and helps us to connect with our audience on a more human level.

The grey word mark is the primary version for all white and light coloured backgrounds. It should not be used over a pulse, a gradient or any background where legibility is impeded.

The white word mark is the primary version for placing over pulses, gradients, images and other darker backgrounds. The white version should not be used on light backgrounds or where legibility is impeded.

HB Reavis logo mark

A key element are our pulses. These are part of a series of organic shapes that embody our personality. They reflect our fluid approach to change, are consistent with the series and tell a story of growth, innovation and inspiration.

The different gradients and warm vibrant colours visualise how our passion for the work we do is infectious to everyone we meet.

HB Reavis Foundation

We have reduced the weight of the Foundation word mark to retain the emphasis on the HB Reavis word mark while still retaining the eye-catching quality of the word 'Foundation'.

EN Logo

PL Logo

CZ Logo

SK Logo

HU Logo

DE Logo

Pulses

The pulses’ visual softness demonstrates that we are human and people‐centric. And the combination and curvature of two shapes celebrates the way we collaborate and embrace new innovations.

Related: Logos

Pulse A1

Pulse A2

Pulse B1

Pulse B2

Pulse C1

Pulse C2

Pulse D1

Pulse D2

Pulse E1

Pulse E2

Pulse F1

Pulse F2

Pulse G1

Pulse G2

Pulse H1

Pulse H2

Typography

We use Brandon Grotesque which enhances our engaging, open‐minded personality. We also use Avenir across Mac and PC platforms where Brandon is not available. Importantly, it must never be used as a secondary typeface. However, if it is not available or inappropriate, use Arial.

Related: Colours Grid system Text sections

Typefaces

Use Brandon Grotesque family typeface for Headings, Titles and Statements. For everything else, use Avenir LT Pro.

Brandon Grotesque

Brandon Grotesque

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Avenir LT Pro

Avenir LT Pro

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RrSsTtUuVvWwXxYyZz
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Colours

Use Grey 0, Grey 1, White or any other primary colours for Headings. Use Grey 1 or Grey 2 for Body Text and Grey 3 and 4 for less important text as Captions, Placeholders or Disabled Elements.

Hierarchy & Styles

In order to help our brand remain consistent around the globe, we use this simple hierarchy style as a guide.

Heading 1

Brandon Grotesque Regular, 52pt / 60pt

Heading 2

Brandon Grotesque Regular, 38pt / 54pt

Heading 3

Brandon Grotesque Regular, 30pt / 36pt

Heading 4

Brandon Grotesque Regular, 24pt / 28pt

Heading 5

Brandon Grotesque Regular, 20pt / 24pt

Heading 6

Avenir LT Pro Heavy, 16pt / 20pt

Body Large, Roman

Avenir LT Pro Roman, 20pt / 32pt

Body Large, Heavy

Avenir LT Pro Heavy, 20pt / 32pt

Body Medium, Roman

Avenir LT Pro Roman, 18pt / 28pt

Body Medium, Heavy

Avenir LT Pro Heavy, 18pt / 28pt

Body Small, Roman

Avenir LT Pro Roman, 16pt / 24pt

Body Small, Heavy

Avenir LT Pro Heavy, 16pt / 24pt

Body XSmall, Roman

Avenir LT Pro Roman, 13pt / 20pt

Body XSmall, Heavy

Avenir LT Pro Heavy, 13pt / 20pt

Blockquote

Brandon Grotesque Regular, 28pt / 30pt